Keynote - Making Our Vision A Reality

Dr. Veronica Cochran

Tuesday, July 31 | 8:30 - 10:00 a.m.

The administrative and office profession is undergoing a radical evolution at a remarkable pace due to both internal and external expectations. This constitutes for us a defining moment: the opportunity for us to elevate both profession and professional alike. The future must be carefully scaled and navigated to ensure our profession doesn't simply survive but thrives. In light of this, we share the responsibility of a better tomorrow; together we must shape the perception of our profession, better define our performance standards, and establish our seat at the table as valued partners. Our collective voice is the most powerful force in promoting change.