Managing Crisis Successfully: Lessons from My Time with John F Kennedy Jr

Rose-Marie Terenzio

Friday, July 19 | 1:30 - 3:00 p.m.

Saturday, July 19 | 8:30 - 10:00 a.m.

Assistants are often on the front line when their business is embroiled in a crisis, and, as former PA to John F Kennedy Jr, Rose-Marie was no stranger to having to deal with crisis situations. From political scandals to harassment, discover Rose-Marie's fundamental tools and strategic insight into how you in your EA/PA role can manage and execute a successful crisis response campaign. Alongside her experience working with JFK Jr, Rose-Marie will take you behind the scenes to show you some of the most high-profile crisis cases in the US, and how they were managed.

Key Points You'll Learn:

  • Stay ahead of the game and be sensitive to and prepared for business situations which could turn into a crisis
  • Create an action plan and practical checklists to use in the event of a crisis
  • Identify the best people - your group of key stakeholders - to engage in difficult times
  • Best-practice ways to communicate to others and engage action promptly and efficiently
  • How to effectively communicate crisis to the outside world and best preserve business brand health